The average social media user spends over two hours a day on social media platforms, with YouTube ranking the highest in total time. Outside of social media, the average US adult spends almost three hours a day watching TV. This means that, including ads from TV and social media, the average viewer is seeing up to 10,000 ads per day.
If you aren’t using commercial videos to promote your business, you are losing out on a major advertising opportunity!
Three Different Types of Commercial Videos
1: Advertisements
Most commercial videos are 15 to 30-second advertisements that promote businesses, products, or services through TV, social media, streaming services, and more. These quick, attention-grabbing videos are designed to convey a powerful message in a short amount of time.
Video advertisements can include:
- Social Media Ads
Short videos that appear on Facebook, Instagram, and TikTok. They are created with engagement and shareability in mind.
- TV Commercials
Broadcast during TV programs, these videos reach a wide audience on multiple streaming channels.
- YouTube Ads
These ads play before or during YouTube videos and target audiences based on viewing habits.
2: Marketing Videos
These videos are used to support your marketing strategy and can include product demos, testimonials, explainer videos, and more. The purpose of marketing videos is to educate and inform the audience.
Types of marketing videos include:
- Explainers
These videos introduce new products and services while making complex concepts or processes easier to understand.
- Product Tutorials
Tutorials provide step-by-step guides that demonstrate how to use a product.
- Promotional Videos
Promos highlight special offers, events, or new products and create excitement while encouraging viewers to take action.
- Testimonials
Real-life customer stories and honest reviews will build credibility and trust with potential customers.
- Webinars
These long-format videos discuss relevant topics and share strategies in live or recorded sessions.
3: Branded Video Content
Branded video content focuses on storytelling and building a brand identity. Their purpose isn’t to sell a product, but to convey the values, mission, and culture of your brand by making an emotional connection with the audience.
Types of branded videos include:
- Behind-the-Scenes
Show a sneak peek into your daily operations, team culture, and the creative processes of your brand.
- Brand Documentaries
Documentaries create a strong emotional connection through in-depth stories about your brand’s history, mission, and impact.
- Brand Storytelling
Helps create a relatable brand image by highlighting your brand’s journey, challenges, and achievements.
Five Tips for Creating Effective Commercial Videos
- Know your audience. Understand the interests and preferences of your audience so you can tailor your content more personally.
- Keep it short. When it comes to commercial videos, your message needs to be clear and able to be delivered quickly.
- Tell a story. Engage your audience with a compelling story to make your message memorable.
- Have a clear call to action. Encourage your audience to visit your website, make a purchase, or follow you on social media.
- Hire a high-quality production team. Invest in a professional video production company that can create unique, engaging content that makes your brand more memorable.
Commercial Video Production in Phoenix
If you’re looking to drive sales, educate your customers, or help your audience connect with your brand, you need video content. There are plenty of commercial video options to choose from, depending on your marketing goals. The talented team at Save the Airwaves will help you tell your story and stand out from your competitors. If you’re ready to get started, contact us for an estimate today.
Images used under creative commons license – commercial use (7/25/2024). Photo by Jose Francisco Fernandez Saura on Pexels